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Personal Training Business: 3 Things You Need To Know

Personal Training Business Success. A Post By Pat Rigsby.

By now you may know that Nick and I, along with Brian Grasso and Sara Nylander, launched a youth fitness & athletic development franchise called Athletic Revolution.

Athletic Revolution

We’ve been very deliberate with our expansion (we have 7 locations so far) because we are committed to building the premier youth fitness & athletic development franchise in the world – and we can’t do that haphazardly 😉

Because we spend a lot of time focusing on building Athletic Revolution the right way, we put a lot of thought into what goes into a successful fitness and personal training businesses. While I can’t share the details of everything we’ve uncovered as some of it is proprietary and exclusive to AR franchisees – I can share the key components that go into any successful personal training business.

To build a successful personal training business, you need:

1. A training system. If you don’t have a training system you’re not going to be able to build and maintain a successful business. Ever wonder why no one else talks about that? I do.

Kind of like telling someone to market the heck out of a restaurant – but who cares if the food sucks.

2. You need operational systems. No operational  systems mean that you’d better plan on running your personal training business, camp or facility until you’re 80.

No vacations, no sick days – no expansion.

If you want to ever grow beyond trading time for dollars – operational systems are a must.

3. Fitness Marketing & Sales Systems.  This is the one that gets the most attention from everyone else, but without the other two – it can’t create a successful personal training business.

But if you have the foundation of the other two in place – the right marketing and fitness sales systems are what propel you to a 6 or 7 figure business. The reason you’ve not seen tons of marketing for Athletic Revolution yet is that we are committed to making sure that #1 and #2 are just as ready to handle 70 or 700 franchisees as they are 7.

Honestly, most people don’t do things that way.

Lots of sizzle – not so much steak.

Heck, we had to fire some ‘advisors’ of ours because they were entirely focused on #3.

To heck with #1 and #2.

But I *promise* you…if you slight training and operations you’ll be looking for the next fad or new get rich scheme before long and the trainers that mastered the ‘trifecta’ will be thriving.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

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