Mistake #1 – Having No Unique Position In The Market – It always blows my mind when I ask fitness professionals why people should choose them and they give generic answers like: “I get results.” “My training is the best in town.” “I have great relationships with my clients.” As if their competition won’t…… More
A post by Ryan Ketchum Building a loyal client base is one of the best things that you can do to grow your fitness business. Creating a loyal client base will help bulletproof your business from a bad economy, competition and price wars. Take a look at businesses across several industries that have loyal fans…… More
A Post on Starting a Fitness Business by Pat Rigsby If you’re starting a fitness business there are some things that you should consider non-negotiables. Here are 6 of those things, Must #1: Get Educated Successfully starting a fitness business is a challenge and the quickest way to achieve success is to model those who have…… More
A post on the Best Fitness Marketing in the World by Pat Rigsby Really, the best fitness marketing in the world? Yep. It’s pretty simple actually. Figure out what makes you unique. What makes the benefit that you provide unique? Who are those people that you provide that benefit to? Can you describe…… More
A fitness business owner success story by Pat Rigsby Each month here at FBI we recognize a Fitness Business Owner of the Month. We hope to not only recognize fitness entrepreneurs for their successes but also to inspire other fitness pros to move forward in their business endeavors. The winner will not only…… More