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Fitness Business Owner Of The Month – January 2012

January 29, 2012 By admin 4 Comments

A fitness business owner success story by Pat Rigsby

Each month here at FBI we’re going to start recognizing a Fitness Business Owner of the Month. We hope to not only recognize fitness entrepreneurs for their successes but also to inspire other fitness pros to move forward in their business endeavors.

The winner will not only get a public ‘pat on the back’ in the form of a post like this, but they’ll also receive a 1 hour coaching call, free admission to the live event of their choice and a product of their choice from what we offer here at FBI.

My Road to Success!

November 17, 2011 By admin Leave a Comment

My Road To Success

joe dowdell My Road to Success!

by Joe Dowdell, CSCS

Sometimes, success can be a difficult thing to classify because it really depends on the perspective of the individual. Some people view success as purely a monetary achievement while others see it as a desired or favorable outcome. Some people become successful because they started out with lots of money; some because they worked really hard to obtain it; some because they were really smart; some because they got lucky and some because of a combination of these things. Frankly, I don’t think it really matters how one becomes successful (unless it was through unscrupulous behavior), rather what impresses me is when successful people are able to maintain their success, or even better, they continue to build upon it once it’s already been achieved it.

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Filed Under: Uncategorized Tagged With: Fitness Industry, Success

Your Fitness Business Blueprint Questions Answered

August 9, 2011 By Pat Rigsby 5 Comments

Ever since Eric, Mike and I started telling people that we were working on Fitness Business Blueprint we’ve received a LOT of questions.

Since we launched yesterday this has only multiplied.

So we’ve put together answers to the most common questions we’ve received below:

Do I have to have an existing training business to benefit from Fitness Business Blueprint?

Fitness Business Mastermind Groups: Why They’re So Valuable

July 17, 2011 By Pat Rigsby 2 Comments

After our last meeting with one of our Elite Mastermind Groups I asked them to share their biggest takeaway that they were going apply to their fitness business. – and here’s what they offered:

PAMELA MACELREE

pamela Fitness Business Mastermind Groups: Why Theyre So Valuable

When you spend 15 hours in a good mastermind meeting, choosing just one thing that influences me the most is like trying to edit a 15,000 word article down to 1,500 words. I have at least 10 pages of notes to go through and make plans to implement. The biggest reason I continue to be a part of high-level masterminds, like the one I attended last week, is because every time I attend one, I walk away with solid plans to improve my business. I’m not talking about having mints out on the check-in desk either (which I do). I’m talking about proven methods that have been used by other people with similar businesses, proven methods that not only make my business better, but that increase the business of my business. No one can complain about increasing the bottom line. There is no doubt in my mind that the investments I make in building my business have paid off well above and beyond.

Professionals vs Pretenders

June 28, 2011 By Pat Rigsby 1 Comment

joe dowdell 256 Professionals vs Pretenders

A guest post by Joe Dowdell

Joe Dowdell is one of the top personal trainers in the fitness industry today. He runs one of the top gyms in the country, Peak Performance in New York – which has been recognized at a Men’s Health Top 10 Gym in America.

When I found out that Joe and Dr. Mike Roussell were holding a seminar to teach program design and diet – I knew I had to have Joe do a guest post so you could get to know him and what he’s about.

See, online it doesn’t take much to be an ‘expert.’ Just last week a guy revealed that he’d been posing as a college basketball recruiting expert, running a blog that was getting as many as 20,000 hits a day.

He’d never been to one game or one showcase.

He followed some of the people who did were actually running recruiting services on Twitter. He got on all the popular forums. He read a few other blogs.

Before you knew it – he was a ‘guru.’

And he just did it to see if it was as easy as he thought it might be to be perceived as an expert online.

It was even easier.

So when a guy like Joe – who runs an Ultra-Successful Gym and has consistently proven that he knows how to get results and isn’t just an online guru – wanted to run a workshop to help trainers get better, I knew that was something you needed to know more about.

So here’s Joe:

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Filed Under: Fitness Business Success Tagged With: Fitness Industry, Personal Trainer

The State Of The Fitness Industry

June 14, 2011 By admin 30 Comments

Why the Fitness Industry Is in Better Shape than You Thought

dreamstime 17664595 The State Of The Fitness Industry

There were a number of discussions at Ryan Lee’s Continuity Summit about the current state of the fitness industry. In fact, that’s been a hot topic on Facebook and blogs recently as well.

I’ve heard a number of people – many whom I respect greatly – say the fitness industry is in trouble.

I disagree. Strongly disagree.

Here’s my perspective, then you can decide for yourself.

The personal training segment of the fitness industry is very young. Compared to established professions like law or medicine – we’re in our infant stage.

How many retired personal trainers have you met? Not many… right?

Because of that, changes in the industry are frequent and rapid. That’s not a bad thing – just a fact.

The Truth About Running A Fitness Bootcamp Business

May 26, 2011 By Pat Rigsby 14 Comments

The one thing needed in this day and age for fitness bootcamp business success

Yesterday I received an email from a customer saying:

“There are too many fitness bootcamp businesses out there – what can I do that’s different?”

I gave him a quick response, but I’m going to elaborate here…

Most Fitness Bootcamps Suck!

I will agree with him to a point: There are a LOT of fitness bootcamps now. A whole lot. 3 Years ago you could open a bootcamp business up and win by default. They were the new thing in fitness and if you were first mover you were almost automatically assured of success.

No more.

Now we’re past that stage and we’re on to the time where you actually need to be able to deliver a good product to succeed.

What You Can Expect in 2011

December 23, 2010 By Pat Rigsby 19 Comments

Predictions are popular this time of year. I give mine every year and many other people with a blog do the same.

What I’m about to share with you is knowledge that you can take to the bank. I have to good fortune of seeing what thousands of fitness industry businesses are doing and access to ‘insider’ information that will give you a decided advantage if you take it to heart and act on it.

Bottom line – there will be changes and those who are on the front end of them will be the ones to reap the rewards, so here’s what you can expect in 2011:

Fitness Bootcamps Are In For Some BIG Changes. There are already several thousand fitness bootcamps in North America and with organizations like ACE saying that Bootcamps are a ‘hot trend’ for 2011, every business in our industry is going to take a stab at running a bootcamp.

While this is great for the popularity of bootcamps, it all will lead to things like health clubs offering ‘Unlimited Bootcamp’ for $39 a month or more idiots in the park running bootcamps telling folks to ‘go run around a tree and come back and do 100 jumping jacks. Then we’ll figure out what’s next…’

The Future of Your Fitness Business

December 16, 2010 By admin 13 Comments

A Guest Post by Tyler English

“The future has a way of arriving unannounced.”

Those words were spoken by one of America’s most powerful journalists, George Will. Now I don’t know if it’s because of my background as a writer or because I just am a complete dork when it comes to quotes.

But you and your fitness business can learn a lot from that single line.

Ask yourself this.

What happens if your fitness boot camp stopped generating revenue?

Facility Pic from back 1 The Future of Your Fitness Business

I mean think about this for a second. Let’s just say, hypothetically, that the fitness boot camp craze died out.

Now what do you do?

You see when I first started my business in January of 2009 all I thought about was growing my program, Farmington Valley Fitness Boot Camp, and at the time that was of the utmost importance. Without the growth of that program I would not be where I am today.

Yet, as I’ve grown as a business owner it’s become more and more apparent to me that the longevity and continued growth of your business is dependent on much more than just growing your boot camp.

Back in November of 2008, when I first started working with Pat Rigsby, I had no idea what multiple streams of revenue even looked like, let alone what it meant in the business world. I was living paycheck to paycheck and absolutely miserable with my existence in the fitness industry.

Pat helped me change this almost immediately after starting my business and growing Farmington Valley Fitness Boot Camp to what it is today.

The BEST 21 Fitness Business Tips Of All-Time

August 4, 2010 By admin 21 Comments

21 Fitness Business Tips.

I’m off to Long Beach to speak at Perform Better where I’ll be sharing how to find the hidden opportunity in your fitness business. Hopefully I’ll see you there – but if not I wanted to give you some of my best tips for building a bulletproof business.

I don’t know if these are actually the 21 best tips of all-time, but they’re pretty darn good.

Break out of the fitness industry norms – the majority is almost always wrong and are always behind.
Recycle what you do. Deliver the same content in different formats. Fitness coaching programs, infoproducts, Bootcamps to Go – they’re all the same stuff packages in different formats.
Small hinges swing big doors. A few small, but strategic changes can make big differences to the bottom line.
A different way to look at your market is to find price gaps instead of pricing the way everyone else does. If you can get a health club membership for $39, a bootcamp membership for $199 and 1 on 1 personal training for $500 – the gaps are $99 and $299-399. What can you offer there?