4 tips to improve your training…and your fitness marketing

If you want any of my sales or Fitness Marketing techniques to really work for you, you have to be great at what you do. And that means delivering results for clients time and time again.

Two guys can help you do that as well, if not better, than anyone else I know.Here are four tips from Mike Robertson and Eric Cressey to take your expertise to a higher level – where it needs to be.

Tip #1

One-sided back pain is almost always related to a lack of hip external rotation and hip extension range of motion. If your hip doesn’t externally sufficiently, you’ll compensateby rotating more at your lumbar spine. If you don’t have terminal hip extension (thanks to glutes that actually fire), you’ll compensate with lumbar hyperextension.

Extension-rotation syndromes are a good 80% of lower back problems. Work on hip mobility and stabilize the lumbar spine, and you’ll be golden. Aggressive soft tissue workwith the foam roller and lacrosse ball is useful on the TFL/IT band, quads, adductors, piriformis, and gluteus medius.
Tip #2

When performing a static postural assessment, you’re looking for 90 degree angles and straight lines. When the body starts to deviate from these guidelines, you open yourself upto pain and injury.This is much akin to the car with poor alignment; if you just drive it around the block at 20 miles per hour chances are you’ll be fine. But, the second you want to open it up and gofull throttle, things start to go out of whack and next thing you know you need a tune-up.Get your alignment straightened out and watch your health and performance soar!

Tip #3

Muscle imbalances around the lower leg can lead to a host of issues up the kinetic chain.Whether it’s something closely related like shin splints, or something farther away such as anterior knee pain, muscle imbalances around your lower leg aren’t a good thing.One of the simplest approaches here is to work on loosening up the gastroc-soleus with mobility and soft-tissue techniques, while strengthening the anterior musculature, most notablythe tibialis anterior with toe-raise exercises.It may not be as sexy as a big squat or deadlift, but improving the balance around yourlower leg will keep you healthy for a long-time to come!

Tip #4

Within the population, you’ll see three different types of acromion processes: Type I (flat),Type II (hooked), and Type III (beaked). Type III acromions only comprise one-third ofthe population, but account for the overwhelming majority of shoulder problems. The take-home message is that from structural standpoint, some lifters will “hold up” better tocertain potentially harmful shoulder movements (e.g., upright rows, overhead lifting).

I’ve said it from day one in the very beginning of the very first info-product I made forfitnesss pros: If you aren’t any good at what you do then I can’t help you. All of the sales, marketing and publicity strategies I teach are like putting a band aid on a compound fracture.It ain’t gonna help! Guys like Mike and Eric are able to take my “stuff” and turn it into BIG dollars because they are great at what they do.

So go look in a mirror right now and ask yourself: Just how good a fitness pro am I?

And if you’re not as good as these guys then get out your wallet and INVEST in their Building the Efficient Athlete program! Whether you work with athletes or the general pop you will benefit from it immensely. Don’t make the mistake of thinking it’s just for strength coaches.

It really is simple: The men and women who stay in this business and do fitness marketing make a killer living at it because they invest in themselves constantly.

I love ya no matter what, but I hope for your sake you’re making the investments in the personyou need to love the most – YOU!

Yours in prosperity,

Jim Labadie
GetPrograde.com

PS- The great trainers get great results with my fitness marketing products:

“Jim Labadie – I own almost every single information product that this man has made. Every singleone is informative and educational by leaps and bounds over any other one that I have. He is a MASTER at what he does and his products The Ultimate Bootcamp Kit and The Ultimate Publicity Kit are a MUST for everyone!”

Ken Roetman
Boca Raton, FL

PPS- Great trainers are smart trainers and smart trainers are Prograde trainers! Discover for yourself at GetPrograde.com