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Marketing Your Fitness Business With Cards

January 23, 2012 By admin 9 Comments

A post on marketing your fitness business by Pat Rigsby

dreamstime xs 5425419 Marketing Your Fitness Business With Cards

One of the most underutilized ways to market your fitness business is through using handwritten notes or sending cards. In a time where everyone defaults to email you can stand out from the crowd by doing a little more and sending cards or notes though the mail. Marketing your fitness business this way isn’t very expensive as you’re only mailing a very targeted list and the return on investment is typically outstanding.

Here are a few ideas and examples you can use:

Grow Your Fitness Business In 5 Simple Steps

January 18, 2012 By admin 4 Comments

A post on how to grow your fitness business by Pat Rigsby

There are hundreds of ways to grow your fitness business and we touch on plenty of them here at the Fit Business Insider. But sometimes when you want to get more clients, generate more referrals or increase your income it really boils down to taking action instead of just knowing what to do.

So with that in mind I wanted to help you grow your fitness business today by getting you to take action.

How You Can Employ Persuasive Fitness Marketing

October 2, 2011 By admin 8 Comments

A Fitness Marketing Post by Pat Rigsby

dreamstime xs 19914840 How You Can Employ Persuasive Fitness Marketing

We have all heard the 80/20 principle – you get 80% of your results from 20% of your fitness marketing efforts. So, work smart. Why waste time and money doing a bunch of things that aren’t paying off? Instead, be selective and strategic with who you target and how you approach them, and then hit them with marketing that will make them sit up and pay attention.

Here’s an example of a five-step plan that will make your fitness marketing more persuasive and more effective:

Step One: Define Your Ideal Client

Start by looking at your existing client base. Identify the traits your best clients (your top twenty‐percent) have in common. Then, go after prospects with similar profiles. This allows you to streamline your marketing efforts. Instead of trying to market to everyone, you can just market to the people who are most likely to LOVE what you do. So determine who your best clients are, then find out information like this:

[Read more...]

Filed Under: Fitness Marketing Tagged With: Fitness Business, Fitness Marketing

Fitness Marketing Plan: Where’s Your Bottleneck?

September 7, 2011 By Pat Rigsby 3 Comments

A Fitness Marketing Plan Post By Pat Rigsby

dreamstime xs 46530601 Fitness Marketing Plan: Wheres Your Bottleneck?

When I consult with fitness professionals, more often than not a big part of the early conversations are dedicated to generating more clients and more money.

Later on the topics switch to hiring, staff and other things about managing the growth, but in the initial stages the focus is usually on eliminating the bottlenecks in their fitness marketing plan.

In my post on The Personal Training Business Plan I identified four critical steps to growing a business:

Identify Your Lead Sources.
Develop Your Front End Offer(s).
Develop Your Core Offering(s).
Develop Your Backend Offering(s).

Whether you realize it or not, you already have some form of these Big 4 in place, so eliminating the bottlenecks in your fitness marketing plan really boils down to these two tasks:

My #1 Fitness Business Marketing Tip

August 31, 2011 By admin 2 Comments

What’s my #1 fitness business marketing tip?

People ask me this all the time…

Honestly, asking what my #1 fitness business marketing tip is is like asking what the best training tool is.

Dumbbells, kettlebells, bands… everyone has their own opinion.

Same with marketing tactics.

Some people love public speaking while others can’t stand it.

Pay per click is a favorite for some, while others avoid it completely.

But here is one thing that you can go to the bank on when it comes to marketing:

Deliver Education Or Experience In Your Fitness Business

July 1, 2011 By admin 7 Comments

RyanKetchum Deliver Education Or Experience In Your Fitness Business

A Fitness Business Guest Post
By Ryan Ketchum

Education and experience, two words that are often talked about in our circle when it comes to clients. Often times because we are different, in a good way, from the rest of the industry it takes a little of both for our prospects to understand what we do and understand the value of our programs.

My question to you would be which one comes first?

It is a little bit like the old chicken and egg question.

The answer hit me after a few weeks of handling questions from several of our franchisees, mastermind members and peers. I took a step back from my position as a facility owner, coach, and business coach to look at the fitness business, or more specifically training business, as a whole. I looked to see what I would want as a prospective customer of my boot camp, my personal training, or any other of my services.

Quad vs. Hip Dominant

March 15, 2011 By Pat Rigsby 3 Comments

Pat here. When I was coaching college baseball, I recognized early on that successful programs were built on 2 things:

Great Coaching
Great Recruiting

You might be ok if you were really proficient at one but not the other – but you’d never be great.

In fact – some of the best teachers of the game I encountered didn’t win nearly as frequently as the guys who might have been 10% worse as teachers – but were much better recruiters.

When I left coaching and went into business I quickly found a lot of similarities.

If you want to run a great business you need to be proficient at training and at marketing / selling.

If you neglect either you’ll really limit your success.

With that in mind I periodically ask friends of mine that are at the top of the profession to share insights on training. Some ‘gurus’ may try to tell you that being a great trainer isn’t important…being a great marketer is all it takes.

Bullshit.

Being a great trainer or coach is the foundation of a successful fitness business and Mike Robertson is living proof. Mike, along with his partner Bill Hartman, own one of Men’s Health’s Top 10 Gyms in the U.S. and their primary driver is delivering a great service. This leads to great retention, tons of referrals and it makes all other marketing much more effective.

So you can look at this guest post one of two ways. You can view it as a training post – and it’s a great one. Or you can view it as a fitness marketing post – because if you become a better trainer or coach, your marketing just got a lot easier.

OK – here’s Mike:

Fitness Marketing Success: Do You Like Being Pushed Around?

November 9, 2010 By Pat Rigsby 14 Comments

A Fitness Marketing Guest Post by Paul Reddick

Let me ask you a question:

Did you get into personal training as a career because someone told you to do it?

I’ll bet your answer was NO.

I’ll bet again that you got into personal training because you were inspired to help others through your passion for training. Maybe a certain person inspired you? You’re probably thinking of them now.

Going further back… I’ll bet you became an expert in your particular area of training because that type of training inspired you.

I’ll bet, one last time, that your expertise comes very easy to you, feels like second nature, and the learning and doing of that expertise is enjoyable and gets you results.

Where am I going with this?

Why when it comes to training you followed a path that inspired you but, when it comes to fitness marketing you are following methods where people are TELLING you what to do.

You’ve probably been told to:

Do Facebook Fan Pages
Film Youtube videos
Set up SEO sites
Become a blogger
Write ebooks
Make 10,000 products
Use email marketing
Post to Twitter 50 times a day
Write articles
Post on forums

Fitness Marketing Using Radio Transformation Contests

October 13, 2010 By admin 8 Comments

A Fitness Marketing Guest Post by Ben Warstler

Over the past 3 years I’ve run several successful Radio Transformation Contests leading to dozens – probably hundreds – of new clients and what I’m sure adds up to six-figures worth of business. Oh, and I’m in a town of about 3200 in Vermont, so if it works here, then it will likely work where you are too. Here’s my blueprint that you can model:

Step 1: Contact local radio stations and offer a spot in bootcamp to personalities (we used the morning show) for free in exchange that they talk about your program on air (their experiences). OR you can offer to pay for a satellite broadcast at your bootcamp location. (You could hold a bootcamp open house or client appreciation event).

Sidenote- offer them free bootcamp first and don’t mention the idea of free advertising until you are in negotiations. They may have another idea and listen to their ideas first rather than expecting free air time. But if you can get them to talk candidly about your program and their experiences, that is better than any advertising commercial you can ever make.

Step 2: After getting to know the radio personalities in your bootcamp, offer the idea of a transformation contest. You can say something like this:

Fitness Marketing Strategy. Does This Really Work?

September 23, 2010 By admin 6 Comments

I LOVE hearing about fitness pros taking our tools, system and fitness marketing strategies – applying them and turning them into clients and money.

There isn’t much better.

You may remember my Fundraiser Promotion spurned from my days as a baseball coach. Just take a look at this string of messages from Bootcamp Blueprint member Andy Perkins about his results with that single promotion:

Andy Perkins March 27 at 9:52am

Hi Pat –

I just wanted to send you a quick email and say thank you for the fundraising content on the bootcamp blueprint. I launched my first fundraiser this morning and within 10 minutes of everyone leaving camp I had a phone call from a camper saying that they had someone who wanted to join. Since then I have had 3 more, making it 4 new leads in 3 hours. It’s amazing how powerful it is, all I did was hand out some flyers at the end during the cool down and tell them what we were doing.

Andy