7 January 2010 - by Pat Rigsby
Craigslist, lead boxes, direct mail…TV, radio, newspaper…public speaking, door hangers, gift cards.
They all work – and they all fail.
It depends on how you use them.
If you want to get them most from your marketing efforts, here are three tips that will lead you to prosperity.
Read the rest…
13 July 2009 - by Pat Rigsby
Here are 53 random tips that will help you generate more new clients and then get those clients to stay longer, purchase more and refer often.
If you have any tips of your own to share – leave a comment below.
On Developing Marketing Materials

1. A good headline makes or breaks you.
2. The first paragraph has to be great to get the prospect to continue reading in any copy.
3. The P.S. is the next most important component of successful copy.
4. Test, test, test.
5. Marketing materials are most effective when presented to people that already know, like and trust you.
6. Use testimonials with pictures.
7. Have a strong call to action.
8. Recognize that marketing materials are just a means of getting prospects in front of you.
Read the rest…