One of my Mentorship clients – Justin Yule decided to use his 35th birthday and Tax Season to develop a great little promotion and offer a paid in full discount to his current members and his unconverted prospects.
Here’s what Justin had to say about it:
I want to tell you a little about my friends and Bootcamp Blueprint members Nancy & Dean Carlson. I think you’ll find their story inspiring and educational…
In May of 2008 Nancy & Dean Carlson opened Get Fit NH Bootcamp with one paying member and 7 friends that thought they were a little crazy but were willing to try it out.
They started outside in their backyard, but knew they needed an indoor facility as winter in New Hampshire isn’t outdoor camp friendly.
After looking at a variety of options Nancy & Dean ultimately decided to open their first facility on their own property – which they opened in October 2008.
Discover how to take 1 business, 1 revenue stream and zero clients and turn it into 14 businesses, 101 revenue streams and 2.5 million dollars a year.
Last Wednesday I held a exclusive webinar, ‘Multiple Streams Of Fitness Income’, detailing how Nick and I went from a start up training business in Elizabethtown, KY to a multi-million dollar group of 14 different businesses with over 100 separate revenue streams. Just today, we’ve released the 22-page transcript of that webinar.
That doesn’t make any sense does it?
Bear with me and maybe I’ll change your mind.
A great way to build a business is to dive headfirst into a niche and do everything you can to own it.
Brian Grasso did this with the youth market.
Lee Taft did it with speed.
Dave Schmitz did it with bands.
My buddy Paul Reddick does it with baseball.
My wife does it with moms.
If you want to become the preeminent resource for a specific market – you need to focus your efforts there.
But don’t mistake focus for being a one trick pony.
Recently I was trying to put together a list of all the ways that we’ve tried to generate Clients & Members in our training businesses and health club – and I figured it might be something you’d want to see. I’m not sure I got everything listed, but here’s a pretty comprehensive list of 107 things we’ve personally used in our own businesses. Hopefully there will be a few ideas you can try…
Every time I survey members of programs we run or talk with trainers at our events – the topic of time management comes up.
“How do I manage my time better?”
My answer to this is always a work in progress because I’m always looking for ways to better manage my own time, but here are 7 tips that I think will make a difference for you, because I know they’ve made a difference for me.
Everyone wants multiple streams of income.
The good news is that adding revenue streams to your business is easier than you think.
If you’ve got a handful of clients or a few people in your database, you can add 1, 2 or even 3 more revenue streams to your business almost immediately.
But instead of just telling you what those 3 additional profit centers are, I’m going to show you step-by-step how to implement them in your business.
So here is profit center number 1:
I just spent the weekend at Ryan Lee’s Continuity Summit. He put on a great event and delivered a lot of good content.
Unfortunately, my biggest pet peeve also reared its head too.
We went through a ‘speed networking’ session that Ryan put together where you meet with a bunch of people in a hurry and each person shares their elevator pitch.
Well, about 5 out of the first 6 people that I met said stuff like ‘I’m a list building expert and I help people build huge lists.’
So naturally I said: ‘So how big is your list?’
‘Well…ummmm…I’m just getting started.’
Ugggghhhh.
Hopefully you got a lot out of Part I. If you missed it, you can find it here: http://fitbusinessinsider.com/are-you-making-your-clients-better-or-just-making-them-tired/
Here is the Part II of the roundtable discussion on assessments:
How does the assessment influence the programming you do with your clients/athletes?
BH: The assessment is the foundation of the program. It provides the answers to the questions of what this client needs to do to close the gap between who they are today and who they will become with proper training.
EC: It’s incredibly influential on what we do.
It dictates contraindications; for example, someone with poor ankle and/or hip mobility may not be prepared to squat safely.
It dictates our “filler” exercises; these folks would do specific ankle and/or hip mobilizations between sets of compound exercises, or separate from the session.
It dictates compound exercise selection; someone with poor frontal plane stability and a history of lower back pain would need more single-leg work and less bilateral loading.
Finally, it dictates how “progressed” an exercise should be. For instance, many women struggle to do “clean” push-ups from the floor – so just prescribing a push-up isn’t as appropriate as prescribing an elevated push-up off a bench or the pins in a power rack.
No matter what industry you’re in – problems create opportunities.
Walt Disney developed Disneyland in response to the fact that amusement parks left a lot to be desired.
Wal-Mart grew like crazy because retailers ignored markets outside the big cities.
If most of the fitness industry is going to ignore the problems at hand – that equates to opportunities for you. Here are the most obvious opportunities as I see them:
Become ‘The Solution’ For a Targeted Group of People In Your Area – In Boston baseball players seek out Eric Cressey’s gym. In Edison, NJ wrestlers flock to Zach Even-Esh’s Underground Gym. If you’re in Santa Clarita and want to lose fat, you go to the Cosgrove’s gym. If you want sports performance training in Watchung, NJ, Jason Ferruggia’s Renegade Gym is the go to solution. In Pembroke, MA young athletes seek out Dave & Andrea Gleason’s Athletic Revolution.
