Selling personal training, bootcamps, youth fitness programs or even health club memberships – that’s the foundation of your business.
No sale – no client, camper or member.
But most fitness pros I know hate selling. But that’s only because they’re not comfortable with it yet.
Here are three tips to change that and make closing sales much, much easier.
Fitness Sales Key #1 – Everything Leads To A Sale
Sometimes I have to remind the trainers we work with that while sending press releases, getting on TV, making blog posts, writing articles, creating product and all the rest are great…they’re all just a means to lead to you selling something.
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Fall of 2008 Tyler English decided he wanted to leave his job as a trainer in a gym and go out on his own.
He’d kicked around the idea of launching an infoproduct but hadn’t gotten any traction – and about that time we launched the Bootcamp Blueprint.
Even though he still was employed at the health club, he took the plunge and made the 12 month commitment and joined the program.
On December 23rd he felt like he had learned enough to go out on his own and left his job at the gym.
On January 12th, 2009 Tyler opened up his first 2 camps with 15 paid campers and about that many free trials using a Karate Studio and a Dance Studio.
In almost no time he was at capacity with over 60 campers and decided to open his own facility.
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7 January 2010 - by Pat Rigsby
Craigslist, lead boxes, direct mail…TV, radio, newspaper…public speaking, door hangers, gift cards.
They all work – and they all fail.
It depends on how you use them.
If you want to get them most from your marketing efforts, here are three tips that will lead you to prosperity.
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