Professionals vs Pretenders

June 28, 2011 By 1 Comment

joe dowdell 256 Professionals vs Pretenders

A guest post by Joe Dowdell

Joe Dowdell is one of the top personal trainers in the fitness industry today.  He runs one of the top gyms in the country, Peak Performance in New York – which has been recognized at a Men’s Health Top 10 Gym in America.

When I found out that Joe and Dr. Mike Roussell were holding a seminar to teach program design and diet – I knew I had to have Joe do a guest post so you could get to know him and what he’s about.

See, online it doesn’t take much to be an ‘expert.’  Just last week a guy revealed that he’d been posing as a college basketball recruiting expert, running a blog that was getting as many as 20,000 hits a day.

He’d never been to one game or one showcase.

He followed some of the people who did were actually running recruiting services on Twitter.  He got on all the popular forums.  He read a few other blogs.

Before you knew it – he was a ‘guru.’

And he just did it to see if it was as easy as he thought it might be to be perceived as an expert online.

It was even easier.

So when a guy like Joe – who runs an Ultra-Successful Gym and has consistently proven that he knows how to get results and isn’t just an online guru – wanted to run a workshop to help trainers get better, I knew that was something you needed to know more about.

So here’s Joe:

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Filed Under: Fitness Business Success Tagged With: ,

What Are You?

January 25, 2010 By 29 Comments

I wrote an email the other day talking about considering myself a coach – not a fitness marketer or an internet marketer.

The email generated a ton of feedback – most positive, with a couple negative comments from people that consider themselves internet marketers. Fine by me.

It’s not up to me to decide ‘what you are.’

It’s up to you.

Personally, for my entire adult life I’ve considered myself a Coach and felt my mission was to help people reach their potential.

So what I want to know is this:

What do you consider yourself?

What’s your job or your mission?

Do me a favor and let me know below.

Dedicated to your success,

Pat Rigsby

Rigsby bigger What Are You?Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.

Filed Under: Fitness Marketing Tagged With: , ,

Do This, Not That: The Personal Trainer Survival Guide – Part 1

January 12, 2010 By 16 Comments

Personal Trainer Success Strategies

With the popularity of the Eat This, Not That series of books, I thought I might apply the same premise to the personal training industry for a post.

With Eat This, Not That, the idea is pretty simple – trade something less supportive if your goals for something more supportive.

Same thing applies here.

stopgo Do This, Not That: The Personal Trainer Survival Guide Part 1

Do This: Offer 3, 6 and 12 Month Programs

Not That: Sell By The Session
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Filed Under: Personal Training Business Tagged With: , ,

Do You Want To Become a Better Personal Trainer?

November 12, 2009 By 2 Comments

Do you want to become a better personal trainer?

If you do then you need to better understand your clients.

And who are your clients?

If you’re like most trainers, the majority of your clients are women.

In fact – that’s what has helped my wife Holly build such a successful business.

Her women connect with her.

So if you want to set yourself apart from everyone else – you need to be able to deliver great workouts and make sure your clients have a great experience.

I’d like to tell you everything you need to know to connect with your female clients and make them Raving Fans – but honestly, I’m not the expert on that.

But Rachel Cosgrove is.

FemaleBodyBreakthrough Do You Want To Become a Better Personal Trainer?

You may know of her as the Co-Owner of Results Fitness with her husband Alwyn.

[Read more...]

Filed Under: Personal Training Business Tagged With: ,

Personal Trainer Retirement Plan

January 23, 2009 By 13 Comments

I’m curious, as a personal trainer have you ever thought about what your going to do about retirement? Look here to see what I have to say.

Let me know below what your going to do with your personal trainer business to build your retirement.

Filed Under: fitness business, personal trainer Tagged With: ,

Personal Trainer Exposure: Is Roger Clemens A Steroid Freak?

January 4, 2008 By Leave a Comment

Is Roger Clemens A Steroid Freak?

I don’t know the definitive answer to that. But I do have a guess.

Doesn’t matter as it’s not the point of this email.

The points that do matter are:

1- The “60 Minutes” Interview of Clemens will be airing this Sunday night.

2- He’s going to be all over the news.

3- That means PR potential for just about every personal trainer out there.

4- It also makes for great email newsletter headlines.

Please read #4 again.

Did you open THIS email to find out if Roger Clemens is, in fact, a steriod user?

Do you think some of YOUR readars would likely open an email with the same subject?

Did you know I’m raising the price of my http://HowToProfitWithEmails.com to $149 this Monday, January 7th?

Well, you do now.

And if you think that one will little tip above will fill your fill your bank account with smacks then you’ll be tripping over your wallet when you get the whole bowl of soup at http://HowToProfitWithEmails.com

Who loves ya on a fun Friday? icon wink Personal Trainer Exposure: Is Roger Clemens A Steroid Freak?

Yours in prosperity,
Jim Labadie
http://HowToProfitWithEmails.com

PS- Save 50 beans. Get over to http://HowToProfitWithEmails.com NOW and discover all my secrets and how it can help you as a personal trainer.

Filed Under: personal trainer, Personal Training Business Tagged With: , , , ,

The Doggone Difference Personal Trainers Need To Know

January 2, 2008 By Leave a Comment

The Doggone Difference Personal Trainers Need To Know

The doggone difference is THEY understand that their most precious commodity is TIME not moolah.

the time is now 300x211 The Doggone Difference Personal Trainers Need To Know

 

The doggone difference is THEY understand they can have whatever they want, so long as they help enough other people get what they want.

The doggone difference is THEY understand the importance of creating automated businesses that allow them to create even more businesses that allow them to make the most of their most precious commodity.

The doggone difference is THEY understand the importance of squeezing every smackaroo out of their customer base as possible by delivering incredible value time and time again.

The doggone difference is THEY understand the importance of building relationships with other successful people.

The doggone difference is THEY understand they simply cannot care what others say or think about them.

Who is THEY?

You know the answer to that.

The real question is: What do YOU plan on doing in 2008 to join THEM?

Ya know I love ya.

Yours in prosperity,

Jim Labadie

PS- Ready for that passive income stream that most personal trainers overlook via autoship nutritional products?

http://GetPrograde.com/fitness_pro

PPS- What to know how to start your own profitable boot camps?

http://www.howtoprofitwithbootcamps.com/

PPPS- Already run boot camps and want to take them to the Personal Trainers?

http://www.sixfigurebootcamps.com/

Filed Under: fitness business, personal trainer, Personal Training Business Tagged With: , , , , , ,

Personal Training Success Case Study: Awesome Abs

November 19, 2007 By Leave a Comment

I’ve written it many, many times in the past:

Personal Training Success is easy when you let it be.

Trainer’s Inner Circle member Maki Riddington recently emailed me the below. There is much to learn from it.

“Jim,

Although I have not yet purchased your http://howtoprofitwithemails.com product I have read and apply some of what you share via your weekly and sometimes daily emails.

One of these nuggets that stuck with me was the power of creating a relationship with my clients by creating back end sal.es.

You drove home the point of getting people’s email addresses because they are worth m.oney. Maybe not in the present but quite possibly in the future.

I decided to run a group training called “Maki Fit” I piggy backed off the concept of Cross Fit but added my name in instead. I am a follower of this method so I figured it would be a nice niche to market in my area.

I used the email list I currently had (right now it only sits at 138 people who are past and current clients) and sent out an email blast to them.

This was the beginning of Maki Fit. It went from two classes of 5 people per class in July to six classes as of now with some groups of 7 or 8 people.

I plan on increasing this class to market and brand my name as a trainer out there in my area. Each month I send out an email to my list marking the dates available and then people sign up.

The feedback has been nothing short of amazing. I even had my “Awesome Abs” class fill up in one week (12 spots) with another 9 people on the waiting list.

I have people in my boot camp who also attend the group sessions and train with me and are in my Awesome Abs class as well. It’s crazy!

I was telling my wife the other night that a simple email has changed how I operate my business now. It’s taken me from making $1000 a month to over $2000 a month in just 3 months.

And that’s just group training. I still have boot camp classes, one on one clients and supplements I sell as well.

Regards,

Maki Riddington
Maki Performance Training

My thoughts on this Personal Training Success:

1- He calls his class “Awesome Abs” which is 100% brilliant.

2- He runs camps which allows him to leverage his time and work ON his business.

3- He stays in touch with his list and is building a great relationship with it.

4- His list isn’t huge – yet – but they are responsive and that is what matters most.

5- He doesn’t sit around and contemplate thing forever, he takes ACTION!

6- He listens to me! icon wink Personal Training Success Case Study: Awesome Abs And puts my advice to use. Why? Because it works!!

Who loves ya? icon wink Personal Training Success Case Study: Awesome Abs

Yours in prosperity,

Jim Labadie
http://GetPrograde.com

PS- Thought you might like to see something Maki sent me a little while ago, too:

“I have purchased a number of your products and I can say with all honesty that they work! In just two years I went from a $40,000 a year trainer to a Six Figure Trainer!”

Maki Riddington
Maki Performance Training

PPS- Want to know how the right way to market with emails?

http://howtoprofitwithemails.com

PPPS- What to know how to start your own profitable boot camps?

http://www.howtoprofitwithbootcamps.com

PPPPS- Already run boot camps and want to take them to the next level?

http://www.sixfigurebootcamps.com

Filed Under: Bootcamps, Fitness Business Success, Fitness Marketing, Personal Trainer Marketing, Personal Training Career Tagged With: , , , , , , ,

Personal Trainers – Dominate Your Competition The Easy Way

September 28, 2007 By Leave a Comment

Personal Trainers Dominate

I have to thank one of my subcribers for this idea.

So thanks to Matt Warren of Colorado for writing me the following quick note:

“Sometime you need to write an email about cheesy personal trainers who pose on their websites with their shirts off – total turnoff and creates a disconnect with the masses (not to mention the husbands who’s wives they hope to train)”

It immediately got me to thinking about a conversation I had with Nate Green recently. And in case you don’t remember, Nate is the 22 year old fitness entrepreneur phenom I wrote about last week.

Anyway, as Nate was talking about his astonishing success he was most amazed at something other than the results he had achieved.

Nate was amazed at how easy it was.

Now make no mistake, there was hard work, sacrifice and discipline involved.

But aren’t there lots of people who work long hours for little pay who work hard and sacrifice with no real light at the end of the tunnel?

Nate and his business partner Sam Glauber worked hard for awhile and are now reaping the benefits.

Again, a 22 year old personal trainer who runs his own personal training studio with complete business systems was most amazed by how easy it was to create.

So getting back to Matt’s point about “cheesy”  personal trainers.

How many of those do you know?

With so many knucklehads in this industry it’s actually incredibly easy to dominate your market.

And here’s something I want to point out to you. It needs to be clear as day.

If you spend more time b*itching and moaning about all those cheesy Personal Trainers and how they are ruining your profession than you do celebrating the fact they make it so easy for your to be successful…

…well, you’ve got some thinking to do.

Who loves ya? icon wink Personal Trainers Dominate Your Competition The Easy Way

Yours in prosperity,

Jim Labadie
http://trainersinnercircle.com/

PS – The http://trainersinnercircle.com/ is filling up fast. Enrollment ends Monday, October 1st at 11:59 PM EST.

You can watch the amazing video from Nate here: http://trainersinnercircle.com/

You can read about the course curriculum here:
http://trainersinnercircle.com/curriculum.html

You can see the FAQ’s here: http://trainersinnercircle.com/faq.html

Filed Under: Fitness Business Success, personal trainer, Personal Trainer Business, Personal Training Business, Personal Training Career, Personal Training Success Tagged With: , ,
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