We have one of our Mastermind Groups in town today and tomorrow so I’m dialed in on uncovering opportunities for our Mastermind Members to grow their businesses.
With that in mind I wanted to share 21 different ways you can grow your business – all you need to do is pick one or two of them and apply them to your business. So get to picking…
1. Offer strong guarantees. The stronger the better.
2. Have an upsell for everything. A minimum of 20% will take it.
3. Make it easy to buy.
Discover how to take 1 business, 1 revenue stream and zero clients and turn it into 14 businesses, 101 revenue streams and 2.5 million dollars a year.
Last Wednesday I held a exclusive webinar, ‘Multiple Streams Of Fitness Income’, detailing how Nick and I went from a start up training business in Elizabethtown, KY to a multi-million dollar group of 14 different businesses with over 100 separate revenue streams. Just today, we’ve released the 22-page transcript of that webinar.
Following up on the previous post “What’s Wrong With The Fitness Industry”, I wanted to share my thoughts since so many of you we’re good enough to share your take on the problems our industry has.
First off, I think there are a variety of problems, not just one or two. So here’s my list:
A Focus On Everything But Results – If you go to the mechanic, you go to get your car fixed…not just worked on, right? It’s pretty much that way for any service.
If I drop my clothes of at the dry cleaner, it’s because I want them clean and pressed.
In fact, if my car isn’t fixed or my clothes aren’t cleaned – the service provider didn’t do their job.
The fitness industry’s job is to get people results. Not just ‘work them out’.
These are far from perfect analogies because they deal with objects like cars and clothes – not people – but the point remains.
If gyms and trainers were graded on the outcomes they deliver to their clients – most would get an ‘F.’
The fitness industry is broken.
Plain and simple.
Only about 16% of people belong to a fitness facility or program in the U.S.
Of the ones that belong to health clubs, only about 30% are active users.
The average personal trainer makes under $30,000 per year.
Most people who enter the personal training profession depart soon after to get a ‘real job.’
I’ve got my own opinions on why things are the way they are – opinions about the consumers, the commercial clubs and the personal trainers.
I suspect you do too.
I’ll share mine soon enough – but tell me yours first.
Read the rest…
by Pat Rigsby
When we (or pretty much anyone else for that matter) talk about becoming successful as a personal trainer it often turns to marketing and sales or developing and implementing programs.
All of that ‘stuff’ is important. Even crucial. But if you want to be successful, you need a foundation. Here are 37 tips & lessons that will give you foundation you need for lasting success:
In this video Jim Labadie shows you how procrastination is KILLING your personal training business.
Need more business? More clients? More money?
Who doesn’t?
Fortunately, growing your personal training business is pretty easy, but you do have to do something to make it happen.
Usually something you aren’t currently doing, or at least doing well. Here are 3 ways you can bring in more business, more clients and more profits within the next 30 – 45 days.
1. Implement referral systems. This doesn’t mean simply asking for referrals. You need to do it routinely and systematically. Have 2-3 methods of asking, and have a method to reward people who do refer.
2. Build your back end. The toughest part of running a personal training business is getting new clients. Why not maximize your relationship with the clients you do have and sell them additional products and services.
3. Raise your prices. Most trainers undervalue what they do and charge way too little for it. And many others offer a steep discount if a client is willing to buy any significant number of sessions.
Stop discounting, and start adding value. Look for ways to increase your hourly rate through semi-private and group offerings. And raise your rates for services and products both.
There are a dozen other ways to generate more business and more profits – but if you’re not already doing these, then this is the perfect place to start.
