21 Fitness Business Tips.
I’m off to Long Beach to speak at Perform Better where I’ll be sharing how to find the hidden opportunity in your fitness business. Hopefully I’ll see you there – but if not I wanted to give you some of my best tips for building a bulletproof business.
I don’t know if these are actually the 21 best tips of all-time, but they’re pretty darn good.
- Break out of the fitness industry norms – the majority is almost always wrong and are always behind.
- Recycle what you do. Deliver the same content in different formats. Fitness coaching programs, infoproducts, Bootcamps to Go – they’re all the same stuff packages in different formats.
- Small hinges swing big doors. A few small, but strategic changes can make big differences to the bottom line.
- A different way to look at your market is to find price gaps instead of pricing the way everyone else does. If you can get a health club membership for $39, a bootcamp membership for $199 and 1 on 1 personal training for $500 – the gaps are $99 and $299-399. What can you offer there?
- Joining the Chamber of Commerce is like joining a gym. Most will do nothing with their membership, but if you take advantage of everything they offer it can be a huge difference maker.
- If you have no money – knock on doors, hustle, network and make something happen every day. Roll up your sleeves and go to work. You can overcome a lack of money with an abundance of hustle in most areas.
- Successful people have a sense of urgency. Procrastination is not acceptable.
- If you accept mediocrity you will get more. Mediocrity only exists if you tolerate it.
- People mess up JV’s and referrals by not making it easy for others to help us. Help them help you. Do as much as possible of the work for them and you’ll get 10X the results.
- Are you the first person in your market that people think of when it comes to what you do? If not – re-define what you do or tighten down your niche.
- The quickest way to make more money is to sell more to your current clients. Supplements, Workshops, Weight Management, Higher Priced Coaching, etc.
- You decide. You decide how people view you and your fitness business. What hours you’ll work. How you live your life. If you don’t decide, they’ll decide for you.
- There is hidden opportunity in every business. Three easy ones are upsells from your basic programs, downsells for people who don’t buy and reactivation of previous clients. It’s money that’s just sitting there waiting for you to grab it.
- Associate with like minded, successful people. It’s often said that your income is the average of the 5 people’s income you’re around most – so don’t hang out with slackers.
- If most people realized that they had all the same skills (often better) as the top earning trainers in the field there would be a LOT more six-figure earners in our industry.
- A big obstacle to success is distraction. Turn off the email and TV and work on your business.
- Always have a higher priced option. There are a certain amount of people in a market who will pay top price.
- You need to be constantly working on you as much as your business.
- It’s not what you make – it’s what you keep. Focus on improving your net profits, not just your gross revenues.
- Organize your day the night before and make sure you block time for everything that is important to you. Working on your business gets time. Networking gets time. Family gets time. Self improvement gets time. If you don’t schedule it you’ll find yourself putting it off.
- A lot of success is born out of a hatred of losing. As a coach I enjoyed winning but I HATED losing.
What do you think? Respond in the comments section below!
Dedicated to your fitness business success,
Pat
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Veery nice !! About to implement a few right now.. Thanks
They all make an incredible amount of sense. Will incorporate some of those ideas today. Thanks Pat.
John
Great Post Pat, I have to focus on # 16 for the next month to get everything rolling!
This is good stuff! I needed the boost, I’m kinda stuck in the same old routine and I’m not getting younger.
This motivated me to get back on track and make better choices for my future!
Thanks a lot!
Kenny -Fit For Life Personal Training, LLC.
Really awesome post. All of these are essential, but I love # 1 & #3. Well done as usual!
Thanks Pat, great remiders as always!
Reading your blogs and receiving your emails have helped me come up with great ideas for my Boot Camp classes located here in Moncton, NB, Canada.
I love #20!
Cheers,
Richard
Pat,
Thanks for continuing to provide valuable resources to us…you are consistently solid my friend and I appreciate that…safe and productive trip to Long Beach, say hi to the boys for me!
DJack
I love #18 I am only as successful as my personal development! Great post Pat
Pat, these tips are the best. Thanks for posting it here for our benefit. Have a great Perform Better event.
Rick Kaselj
of ExercisesForInjuries.com
Thanks Pat, great tips
Yikes, 6 and 7 just kicked me in the ass! Time to get to it
“If most people realized that they had all the same skills (often better) as the top earning trainers in the field there would be a LOT more six-figure earners in our industry.”
that’s one of the stupidest things ive read in awhile. you honestly thing that the idiot trainers at your local gym have the same skills as guys like charles poliquin, mike boyle, dave tate, jim wendler, eric cressey, john berardi, and all of the other top gurus in the industry? if trainers actually had the same skills as the best of the industry, they would be making millions because of their valuable skills, regardless of their marketing skills. when you’re the best in the business, your talent does the marketing for you.
Great stuff, Pat. Always a few gems in every blog of yours that I read!
Zach, that’s an interesting point you make that certainly has some truth to it but also is somewhat inaccurate.
Your ‘talent’ never does the marketing for you. Your body of work does. I know most of the people you mentioned personally and can tell you that their work ethic and passion to be successful has set them apart.
The point of the statement – which in hindsight was a little bit open for interpretation – is that there is nothing ‘magic’ about any of the top pros in the industry. Sure, some may be a little smarter or a little more charismatic, but all in all they’re pretty normal folks that have been willing to work harder than the rest and do a lot of the stuff most people won’t do.
All to often I see people that settle for mediocrity because they think that achieving something really big is for someone else.
Most of the ‘gurus’ started out as a trainer in a local gym or working for next to nothing – but they refused to settle.
So sorry if I wasn’t clear – maybe I should’ve just asked a simple question instead: “Why not you?”
I just got 8 great ideas from this post that could change my life. Thanks
This is a great post and very true of alot of things, I sue many of these points and they do bring results if you work hard.
Remember too many people sit back and wait for people to come to them, you need to go out and grab your clients then your business will take off.
Awesome!! Thanks again, Pat!!