Fit Business Insider – Personal Training Business – Fitness Business – Fitness Marketing

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What Can A National Transformation Contest Do For Your Fitness Business?

 

 

The Campaign

Earlier this year, some of our clients and FR franchisees participated in our first ever National Transformation Contest. Hundreds of fitness professionals were given the opportunity to host a local contest, which not only led to a lot of leaner, healthier bodies throughout the country, but also gave fitness business owners the chance to generate new business, increase membership sales, build relationships and good will in their communities, and reinforce a results-driven culture within their facilities.

Fitness professionals teamed up with Personal Trainer Foods, a business that delivers 28 days of pre-cooked, healthy, and preservative-free meals of protein and produce to homes throughout the United States. The PTF program allows fit pros to earn commissions while providing a done-for-you nutrition solution to their clients who are trying to transform their bodies.

National campaigns tend to generate a lot more buzz than other promotions, so we provided fit pros with a complete 30 day promotion plan to endorse the contest in their communities, allowing them to extend their reach to many new clients while also reinvigorating current members. Included in the plan were email sequences, joint venture strategies, and press releases, among several other marketing materials. The benefits to those businesses that participated were significant.

For example:

• Ryan Ketchum and Wil Fleming, owners of Force Fitness and Performance in Bloomington, IN, had 54 participants, 38 of them new clients.

• Ken and Kerri Grall, Fitness Revolution franchisees and owners of Edge Fitness in Sun Prairie, WI, had 36 participants, 10 of which were new.

• Chris Arnold, a Fitness Revolution franchisee and the owner of Physically Fit Personal Training in Shelton, CT, had 40 participants, 21 of them new.

• Anthony Dix, a Fitness Revolution franchisee and the owner of Coulee Region Bootcamps in La Crosse, WI, had 42 total participants (18 new and 15 reactivations). 

Also equipped with an 8 week training and nutrition program to give to participating clients, fitness professionals were able to begin the contest in February without spending a significant amount of time trying to come up with the contest details.

"What made this contest so appealing was the fact that we received access to everything we needed to run the program… marketing materials, an 8 week nutrition program, a guide to organizing and regulating the contest, handouts to give to participants, and even sales systems to ensure we would be able to continue helping the new clients achieve other goals even after the contest ends," said Ryan Ketchum.

"The Fitness Consulting Group team even sent out weekly tips, updates, and scripts we could use to continue keeping our clients motivated throughout the contest. The new business this helped generate was much better than many other promotions we’ve run in the past."

The National Transformation Contest Winner

In addition to cash rewards and other prizes individual fit pros made available to winning contestants, the winner at each location was entered into consideration for a national grand prize, the opportunity to be in a commercial for Personal Trainer Food.

The contest officially ended April 1st, and finally, with all the data collected and analyzed, Fitness Consulting Group is ready to announce the 2012 National Transformation Contest Winner: Jodi Trippany of Bloomington, Indiana! Jodi trains at Force Fitness and Performance (member of the Fitness Revolution Nation), owned and operated by Ryan Ketchum and Wil Fleming.

The three other finalists in the contest included Scott Prouty, who trains with Trevor Wittwer at Functional Fitness (also a member of the FR Nation) in Redwood Falls, MN, Marlin Diekfuss, who trains with Mark Lopez at Fitness Revolution New Tampa in Florida, and Joe Mangan, who trains with Ryan Riley at Riley Athletics (FR Nation)in Seattle.

Throughout the 8 weeks, Jodi added extra days to her training program, began training for the Tough Mudder, and added Personal Trainer Food to her nutrition program.

According to Ketchum, "Jodi is 100% dedicated to reaching her goals. Her husband, George, is a huge factor in her success as well and has personally lost 80lbs in his time at Force. These two are our Power Couple.  Over 130lbs were lost between the two of them, and they made incredible changes."

"The energy and enthusiasm that Jodi has for training are unmatched.  Jodi completes our boot camp workouts with a weight vest on to ensure she is getting the most out of the workout, and she never misses a day. She and George are a motivating force in our boot camp program and push the entire group to an entirely new level."

Before starting her transformation, Jodi weighed in at 178.8 pounds and measured at 36.5 inches around her belly. By the end of the contest, she finished at 146.4 pounds and 29.25 inches for a grand total of 32.4 pounds and 7.25 inches lost!

When Jodi was asked the difference between this contest and other programs she had participated in, she replied, "Personal Trainer Food! Using Personal Trainer Foods gave the contest a new spin to my approach. It made the process easy by not having to think about my meals. The food was always ready, making it simple. There was no guess work involved."

"I don’t think it would have been possible to achieve the results without Personal Trainer Food, the Force Fitness team of coaches and administrative staff, my fellow boot campers, and my husband and committed boot camp comrade George." 

Congratulations, Jodi Trippany! We look forward to seeing you in the commercial!

 

 

Would you like to be involved in our next National Transformation Contest?

With our first National Transformation Contest in the books, we are planning on taking the second to another level! Would you like your local fitness business to be a part of something bigger? What about your clients… would they like the opportunity to transform their lives like hundreds of others contestants and have the opportunity to be recognized on the national scale?

What can participation in the next National Transformation Contest do for you and your fitness business?

It will…

1. Save you time- It’s as SIMPLE as it gets; our "done-for-you" National Transformation Contest Blueprint gives you everything you need to run the campaign

2. Make you money- You’ll get an influx of paid leads, will have the opportunity to sell new memberships, and you’ll make money on the back-end through Personal Trainer Food and supplement sales… but best of all, these systems are built into the blueprint!

3. Build community- Nothing builds community like people working together to change their lives. A transformation contest will help your business reinforce a culture of results.

The FCG Family is blazing a new trail for fitness professionals. Together, we work to cultivate relationships, discover untapped market opportunities, create effective solutions, and maximize the success of fitness professionals and their clients, our business partners, and our team. 

We want you and your clients to join us in our next national transformation contest.

 

Dedicated to Your Success,

Pat