Two Things For Your Fitness business. A post by Pat Rigsby
Friday I sent out an email titled “I Can Make You Successful In Two Sentences” and it got a lot of positive responses. Basically, I said that the only two things you need to focus on for fitness business success are:
1. Doing an extraordinary job.
2. Making sure a lot of people know about it.
I think it’s really odd that none of the marketing ‘gurus’ pay much attention to #1.
Actually – until I really brought some attention to it they didn’t mention it at all.
But think about it – could all the marketing in the world get you to go back to a restaurant that served you an awful meal?
Zappos is one of the most prominent online retailers in the world – do you know how much of their business comes from repeat buyers?
Over 74%.
And they’ve become the gold standard for doing an extraordinary job.
It’s not a coincidence.
So I’m going to keep sharing a ton of ways you ‘make sure a lot of people know about you’ – but this week I’m going to have three of the indsutry’s most respected fitness pros – Bill Hartman, Mike Robertson and Eric Cressey do a couple of guest posts to help insure that you’re doing an extraordinary job.
I’d love to hear your thoughts on the role doing an extraordinary job plays in your fitness business success below.
Dedicated to your success,
Pat Rigsby
Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.
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I know this is not connected to this blog post, but i just wanted to say thank you again for all the good stuff and gifts. Expect my testimonial.
All I figured out so far is that one does not work without the other. All your desire, knowledge and talent wont help a lot of people because no one knows about you, and vice versa.
Good thing to hear though. I am glad I learned one first and am working on the other. Good post Pat. It was worth a sunday mailing.
It’s not certificates that keep people coming. It’s how much you care and the results you help deliver.
Randy Woody
http://randywoody.com
Too true Pat. Short and sweet, help people get results and you will have raving fans!