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Fitness Referrals: Three Strategies You Should Be Using


Fitness Referral Systems. A Post By Pat Rigsby


If you want a Six-Figure Bootcamp, then you need to have a systematic approach to generating fitness referrals.

Here are three strategies that you can implement immediately – and they’re guaranteed to produce big time results!

fitness referrals to do list

Fitness Referrals Strategy #1: Send a Gift To Work

This is a great method to use, especially if your client has just finished their first month or achieved a specific goal. Send a big bouquet of balloons to your client’s work congratulating them on their success. The balloons don’t need to have any logo or writing on them… they just need to have a card congratulating the client on their success.

What will happen is that everyone at the client’s place of work will ask who the balloons are from. The camp member will tell everyone about you and how much you’ve helped them. The balloons act as a talking point about how happy the client is with the camp.

Fitness Referrals Strategy #2: Ask at the Point of Sale

This strategy is great because new camp members are excited to tell others about their decision to join and are primed to invite people they know. Here is the copy for a handout you can use every time a new member joins your camp:


Would You Like Your (Your Bootcamp Name) Membership FREE For The Next 3 Months?

Dear New (Your Bootcamp Name) Member,

During the first 21 days of your membership we are offering you the opportunity that will allow you to reduce your membership dues by 20, 40, 60, 80 or even 100% by simply telling friends, family members and co-workers about (your bootcamp).

Here’s how it works: Every time you refer a friend, family member or co-worker to (your bootcamp) during the first 21 days of your membership and they join, we will reduce you membership dues by 20% for the next 3 months.

If you refer one person, your dues drop by 20%.

If you refer two people, your dues will drop by 40%.

Refer three people and you dues drop by 60%

Refer four people, you dues drop by 80%

Refer five people and your next 3 months at (your bootcamp) are FREE!

Here are four simple ways you can refer people:

  1. Offer them a complimentary 14 Day (your bootcamp) Membership Pass. Be sure to write your name on the pass to get credit for the referral.
  1. Bring them with you. We’ll let them try out the camp for free and when they love it and decide to join, you’ll get the credit.
  1. Tell them to come by or call to receive a 14 Day Trial Membership. It doesn’t get any easier than that.  You just tell your friends, family members or co-workers to call or visit the camp and mention your name when they are claiming their trial membership.  As soon as they convert to a full member, your dues drop by 20%.
  1. Provide a (your camp) staff member their name and contact information and we’ll do the work for you. If you know anyone that would enjoy more energy, better health or would like to drop a few of those unwanted pounds, give one of our staff members their name & contact information.  We’ll give them a complimentary trial membership on your behalf and do all the work for you.

Because of the volume of marketing we do, we can’t reward you with reduced dues if those you know join and don’t mention your name.  So make sure you tell anyone you know about (your camp) to make sure you get the credit (and the reduction on your membership dues) when they become a member. And – as a bonus – anyone who you refer will be eligible for this program too!

New Member Referral Opportunity Ends:________________________


to do list

Fitness Referrals Strategy #3: The Magic T-Shirt

It’s amazing what people will do for a free T-Shirt.  I’ve seen people humiliate themselves for a T-Shirt. I’ve seen people wear themselves out doing things they probably wouldn’t have done for $50…for a $5 T-Shirt.  Well, we’re not going to ask them to do either of those…we’re just going to ask them to give us names of a few of their friends that might like a free trail of our camp.

So here’s what you do: Order a few T-Shirts for your camp with your business name and logo.  Tell your camp members if they’d like a T-Shirt, all they need to do is to give you the names, email addresses and phone numbers of 5 friends, co-workers or family members that they think would be a good fit for your camp. You’ll contact their referrals and give them a Two Week Trial Membership to try out camp as their guest and you’ll give them a T-Shirt.

We did this for our health club and got almost 50 leads the first day!


So there are three fitness referrals strategies that will easily add a couple dozen campers to your fitness business.

But that’s just the tip of the iceberg.  If you want a camp that generates six-figures or more for you this year, then you want to be sure to apply tomorrow as soon as we re-open the Bootcamp Blueprint.

We’re going to keep the doors open for 72 hours, but over 100 areas are protected by Area Exclusive Bootcamp Blueprint Members – so you want to act fast before you get locked out.


Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, fitness referrals, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.


Facebook comments:

  • Nikki Layton

    Great tips Pat,
    I know that for the people that implement them thy will see huge growth. Don’t waste any more time! start taking action today.

  • Curtis

    You make fitness marketing look easy brother. Thanks for the tips!

  • Mark Mogavero

    Hey Pat,

    Great tips, simple and easy to work into any orientation. I have one starting in about 50 minutes, and copied your referral handout and will be using it to grow my camps.

    Thanks again

  • Pat

    Great Job Mark! I love to see action takers – tell me how it goes!

  • Sharon Jackson

    Thank you so much Pat. I have been thinking all morning about things to do to generate more boot campers. These strategies are great!

  • Heath Herrera

    Thanks for keeping it simple Pat!
    This will work great through the holiday season as more people talk about all the weight they will gain.

  • Donovan “The Boot Camp Godfather” Owens

    Pat…You did it again. Great tips and way too easy to implement. Love it.

  • Angie

    Great!! Love the referral letter….was just sitting down to put together New Member packets and now I can make sure to include this!

  • Jessica Campbell

    Love the way you simplify things for us!
    Anyone thinking about joining Bootcamp Blue Print – GO FOR IT!
    Joined a few days ago & have been blown away with how comprehensive & simplified the program is.
    Very exciting times ahead :)

  • Alexander

    Thanks for the tips.
    I will put them to use right away.

    I especially like the way you use referral strategy #2.
    Very nice. :-)

    Referrals are the best and easiest way to get clients.
    Put these tips to work now and watch your camps grow.


  • Becky Williamson

    Thanks for the great tips, Pat. I’m in the midst of creating a packet of info for my soon-to-be-launched orientation meetings (have never done them before!). Your referral idea is great—it puts my old referral system to shame! I’m looking forward to implementing it in my first orientation program.

  • Ryan Riley

    Love it! I was just thinking of implementing my first referal contest with all my current campers. They should eat this up as everyone wants a discount these days.


  • Daniel Munday

    cheers Pat – the tshirt idea is a good un!

  • Callie Durbrow

    Great tips! I love the t-shirt idea and will definitely implement that ASAP.

  • jonathan

    Nice post! That gift tip is straight up ninja :)

  • nancy

    Love the balloons at work idea. What do you do for those stay at home moms to get the same reaction?

  • Pat

    Hey Nancy – not sure you can do anything for stay at home moms that draws that same reaction as they aren’t consistently with others in a way that you can predict.

    You could simply make them Member of the Week and post it on their Facebook page…

  • Karate Arlington TX

    Love the T-Shirt for leads! Im having some t-shirts designed that will only be available if you refer friends to us.


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