Three Tips For Personal Training Business Prosperity

Craigslist, lead boxes, direct mail…TV, radio, newspaper…public speaking, door hangers, gift cards.

They all work – and they all fail.

It depends on how you use them.

If you want to get them most from your marketing efforts, here are three tips that will lead you to prosperity.

Define Your Niche. One of the things fitness pros don’t get about niche marketing is that they think they can only have one niche.

Wrong.

The key is ‘niching’ (not really a word) each marketing message. You can serve different niche or target markets at the same time, but your message much speak to each of those niche markets individually.

For example, you can target both baseball players and busy moms – but you need to have a compelling USP and the right marketing message for each of these groups.

Moms aren’t interested in learning how to improve their fastball or get a scholarship and baseball players aren’t focused on losing their mommy belly and getting back into their skinny jeans.

Treat each accordingly

Work Your Network. Hopefully by now you’re getting this whole network thing, but if you’re new to us – here goes: Your network is made up of your past and present clients, prospects, business contacts, referrers, and joint venture partners.  Friends, colleagues, former co-workers, family members, neighbors…everyone you know.  Even the butcher, the baker and the candlestick maker.

This is your million dollar network.

List them out on a spreadsheet and identify their contact information & everything you know about them.  Now, start reaching out to them, adding value to their lives and making sure they know what you do and who you help.

When specific things you need help with – look here first.

Your network is the single most valuable asset your business has.

Treat Your Clients Like Gold. Overdeliver at every opportunity and your business will grow.  Guaranteed.

Give great service. Get to know your clients. Give gifts. Send thank you cards. Remember their birthdays. Treat clients like family.  Treat prospects like clients.  Treat everyone like you want to be treated.  The more you give, the more you’ll get.

If you do this – EVERYTHING else you do to grow your business becomes much, much easier.

Dedicated to your success,

Pat Rigsby

Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.