The Truth About Running A Fitness Bootcamp Business
The one thing needed in this day and age for fitness bootcamp business success
Yesterday I received an email from a customer saying:
“There are too many fitness bootcamp businesses out there – what can I do that’s different?”
I gave him a quick response, but I’m going to elaborate here…
Most Fitness Bootcamps Suck!
I will agree with him to a point: There are a LOT of fitness bootcamps now. A whole lot. 3 Years ago you could open a bootcamp business up and win by default. They were the new thing in fitness and if you were first mover you were almost automatically assured of success.
Now we’re past that stage and we’re on to the time where you actually need to be able to deliver a good product to succeed.
The people that we’ve worked with through the Bootcamp Blueprint and now through Fitness Revolution have been prepared for this for a while. They were told 2 years ago that if they wanted to be able to succeed over the long haul they needed to treat their camps like group personal training – not the crappy bootcamps that have become so prevalent.
See, as far as I’m concerned, there’s always room in the market for a GREAT business.
A business that delivers an extraordinary experience and provides a great value to it’s clients.
If you can do that – the market is never too crowded for greatness.
But if you thought that you could head over to the park, tell people to take a couple of laps, do some jumping jacks and push ups and build a $10,000 a month fitness bootcamp business without providing anything of real value – you’re an idiot.
The fitness industry… no, make that the world… doesn’t need another crappy fitness bootcamp. It doesn’t need another personal trainer that doesn’t care about being a great coach or is committed to getting their clients results.
That’s why I feel very fortunate that the fitness professionals we tend to attract are the ones that care about training. They work hard to become better at their craft. There are plenty of the personal trainers that are not really concerned about client results or delivering an extraordinary experience – and any success they enjoy is short-lived.
So here’s you a quick checklist of how to still enjoy success running a bootcamp business in spite of the increased competition and the fact that ever health club on the planet either is already offering a bootcamp or will be before you know it:
- You can call your bootcamp a bootcamp – but it better be more like group personal training than health club group exercise if you want to succeed. Why should someone pay you $99-$299 a month for something they can get at the local health club as part of their membership?
- Treat your clients like family. Focus on creating a close-knit community.
- Determine a clear and obvious reason why people should choose you. Without that, they are going to decide on price alone and that’s not a battle you want to be in.
- Look at what most fitness bootcamps do… then do the opposite.
The bottom line is this: A few lucky souls get a huge competitive advantage by being first when anything new occurs. Apple does it with things like the iPhone and iPad – they get a head start, then everyone else has to catch up. If you miss out on being that ‘first mover’, there is still plenty of opportunity to achieve great success – but you have to do it by actually delivering something special.
You can try to use gimmicks or under price everyone else and probably have some short term success – but the only way you can build lasting success – with a fitness bootcamp business or anything else – is to develop something great. Deliver an experience that your competition can’t match. Give people an obvious reason to choose you above all other competitors. Do that and you can compete successfully in any market no matter the competition.
That’s my two cents. Tell me what you think below…
Dedicated to your success,