Developing a Personal Training Marketing Calendar
The personal training marketing calendar is a tool that is essential for every successful fitness business person.
It will help you to structure and think through your personal training sales goals so that you can coordinate all your efforts. It is also a great help with budgeting. By using a personal training marketing calendar you can stay on track, working at fitness marketing at least part of every week. The downfall of most fitness business owners is that they lapse in their efforts, even with the best of intentions. Over the long haul, a personal training marketing calendar can save you hundreds of dollars each year.
To make a marketing calendar, take the looseleaf notebook (three ring binder) and insert 52 pages, one for each week of the year. I have put a sample personal marketing calendar page at the bottom of this section. Each page should address the marketing activities that you intend to participate in that week. Include any promotions or events as well as direct and indirect marketing. Calendars work best when they are very specific, including both the marketing costs for the event and the results that followed. At the end of the year you will be able to see which strategies in your plant were productive, and where you might have gotten off target. These items help you to plan your future personal trainer marketing.
Writing out a plan on marketing calendar also helps you to focus and to see where your investment in marketing has value. It is easy to become discouraged, especially when you are using indirect marketing methods that may not exhibit an immediate result.
There is no right or wrong way to develop this personal training marketing calendar. Its purpose is to help you create positive results. Think of it as a map — a guideline to help you raise your $20,000 or $24,000 income to $50,000, $100,000 or more.