I was reading an interview with one of the best coaches in the industry, Jason Ferruggia the other day and he talked about the importance of setting Personal Records instead of the minutia that most people get caught up in when trying to get results.
Then I read an article from Elite FTS CEO Dave Tate about the value proposition of his business and it’s ‘We help people break personal records.’
They’re both spot on – the focus of training should be PRs.
You’re either getting better or you’re just killing time.
And business is exactly the same.
You should be focused on setting personal records in your business.
Setting PR’s for most new clients in a month.
PR’s for most business income in a month.
And it doesn’t have to stop with getting new clients or generating more income. You can set goals for almost anything in your business from camper attendance or client performance to monthly retention.
You should be setting PR’s in everything.
Let me tell you something – business becomes a lot more fun when you approach it this way too.
So start tracking each area of your business and start setting PRs.
You’re guaranteed to make 2010 your best year yet!
Oh, one more thing…if you you’re up to it, post how many clients or campers you have below and we’ll follow up at the beginning of February to see that you set a new PR.
How’s that for accountability?
Dedicated to your success,

Pat Rigsby
Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.






I currently have 25 1-on-1 clients.
Great point Pat!. PRs are what makes life exciting. There is absolutely zero fun in aiming for mediocrity and beign average.
Nice perspective as always Pat. The latest thing I’ve been tracking and will be noting new bests is traffic to my site. Gotta love automated analytics!
Happy New Year
Hi Pat, this is a really good post. I am a newbie bootcamp owner (~ 6 months) and I currently only have 7 paying clients. I thought that I would increase this by a lot more since it is New Year’s Resolution time so my goal for February is to add 5 more.
Thanks for the accountability.
Anna
Great post Pat. I couldn’t agree more. It’s all about raising the standards for ourselves, our clients, and our business CONSTANTLY!
Jonathan
15 one on one clients
Hi
CAn anyone recommended a good management company for processing payments?
Iike EFT
Hey Pat-
This is awesome. It’s such a good point and as trainers and former athletes we are motivated by records, scores, and numbers. Implementing this into the business is genius and super motivating!
@Tina – Hey Tina – We recommend Volo for EFT processing.
http://www.volosystem.com/
wish you all happy new year
Great post Pat and thanks for the referral. We do goal setting per quarter and it is great! And we just finished some annual planning for our training studio and now need to set some goals to go with the plan!
Awesome post Pat! Personal Records for me is much more exciting. With out realizing it, I had a client with a PR of 1 pull-up and our training sessions are not only intense but fun as we work towards that record, getting better each day. Starting at my next client at 3:15, I’m going to set a PR with her as well as the rest of my clients. Love it – great idea!
I currently have 14 in-home training clients and 10 boot campers.
My record will be 17 in-home traing clients and 15 boot campers.
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