You’re reading this blog, so I know that you’re committed to building a better business.
You’re hopefully doing what it takes to educate yourself. Attending seminars and conferences. Reading and investing in educational resources. Getting coaching or taking advantage of internship opportunities.
But don’t forget – lessons are everywhere.
I’ve learned some of my most powerful lessons by studying businesses outside of the fitness industry.
Retailers.
Restaurants.
Coffee Shops.
Movie Theaters.
Oil Change Shops.
Amusement Parks.
The list goes on and on. There are educational opportunities everywhere if you’re willing to be open to them.
My next door neighbor owns 52 Wendy’s restaurants. He played a significant role in founding Long John Silver’s, Rally’s and Chi Chi’s. Restaurant chains that generated billions in revenues.
Think there’s something to be learned from him?
In fact, the other day when I was chatting with him and asking questions he told me the two most important things in the restaurant business were:
- Having a really good product. Product not only being the food, but the cleanliness of the restaurant, the value the customer gets for what they spend and the speed at which they get what they order.
- Treating customers extraordinarily well. Do everything with a smile, over deliver on expectations and leave customers thrilled with their experience.
Think that applies to what we do?
Thought so.
So be sure to spend some time this Holiday season studying what businesses are doing to try to attract more customers, motivate customers to make bigger purchases and to get customers to come back again and again.
Then see if there is a way you can apply what you learn to your business.
It’s been said again and again because it’s true …success leaves clues.
But it’s up to you to find them.
Dedicated to your success,
Pat Rigsby
Pat Rigsby is a Co-Owner of the International Youth Conditioning Association & the youth fitness franchise Athletic Revolution as well as a fitness industry consultant serving thousands of personal trainers and fitness entrepreneurs. Sign up for his fitness business free newsletter to discover proven marketing, sales and business strategies, along with blog updates, news, and more! While you’re at it, follow him on Twitter.
Great post Pat.
There is no reason in the world NOT to be as good at what you do as possible so that folks tell everyone they know what a joy it is to work with you and they great servie they receive.
I’ve been in the service business all of my adult life and I can definitley say that doing things right the first time is powerful beyond compare.
Thanks,
SP
Too true Pat, keep your eyes open and you will see things, if you aren’t wowed by them you know that your clients won’t be either. If you are how can you take the concept and implement it into your business?
That is very true. Heck you can go to any fast food chain and watch the upsell happen right before your eyes. You can go in trying to get one thing, and there’s a special offer, or something else that is always thrown your way to get you to spend more…..”would you like a drink with that?” “How about our express super latte?”
Thanks for sharing Pat.
Yep – if you want a GREAT education, go over to Amazon.com and see how they integrate uspsells, back end offers, social proof and even a membership program.
Probably worth an entire post on it’s own;)
This is a great tip! When you take a minute to notice all of the little things in a business, it’s pretty eye opening. Customer service has been huge in my business and really goes a long way!
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